Google's philosophy, though created early on, still holds itself to be true. Google has set an immense standard and pushes to exceed that standard through its technological advances, staying relevant, innovative and by never breaking those "10 things" they know to be true.
It is my goal to explore these 10 things from the perspective of an actual google user:
1. Focus on the user and all else will follow.
2. It's best to do one thing really, really well.
3. Fast is better than slow.
*4. Open is better than closed.*
5. Democracy on the web works.
6. You don't need to be at your desk to need an answer.
7. You can make money without doing evil.
8. There's always more information out there.
9. The need for information crosses all borders
10. You don't need a suit to be serious.
11. Great just isn't good enough.
Google seems to harbor the desire to promote the self and self-sufficiency... However, this idea is only as it relates to the user's relationship with google... in other words.. we NEED google.
*Ode to 11 vs 10*
Edwards' text includes 10+1 concepts that aren't necessarily included on the website. That concept would be #4 "Open is better than closed" ..Why isn't this included in google's current philosophy? According to the text, it was cut. Apparently this concept was considered as a threat to Windows.. or what they called "mooning the giant.."
The bigger picture..
these 10 "things" help google to stick to their mantra of "underpromise and overdeliver" ..It is my goal to explore just how Google does that via personal experience and how observation of how Google manages to do this in the technological realm.
